So, think of it this way: If a headline contains an action, someone or a group of people definitely got involved. Most importantly, they take your readers through a power-packed universe where each action translates into an impact.

So, how do you craft the headline that keeps your intended audience engaged? In my years of writing and developing contents, I’ve often utilized 4 headline hacks that are super awesome.Įmotional hooks contain action and power words that paint the effect of your story. Hence, it’s very important to give a close call to the title of your story and make it superfit for others to engage with from the first point of contact. They may decide to proceed or simply bounce depending on the picture your headline paints.

Viewers and readers alike will most often see this before the story. The title of your success story remains the first contact point. Nevertheless, there are specific elements to consider that should power your story irrespective of the format, and I’ll be discussing these elements right on. Similarly, business enterprises craft theirs based on specific factors such as the niche, context of what they did, and many others. Why? For instance, Non-Governmental Organizations often have templates given to them by funders to guide how they go about the writing process. Well, there’s no specific answer to this question. So, how do you write a success story that satisfies minimum standards and guidelines? Now that you’ve acquainted yourself with the concept, let’s get soaked in how to write a success story. This post provides a balanced approach that you can adapt to write a success story that meets the peculiarity of what you do. Though success stories are mostly written at the end of a project or intervention, some are, however, written at the beginning and middle points. Aside from marketing your work and organization, they provide relevant information.ĭecision-makers can read in-between the lines to ascertain the flow of activities, and thus, make decisions to improve, re-structure, or even stop an activity. This account, at the very core, details the before and after situations, strategies you adopted, and the positive impacts. They help you relate to others how your approaches and interventions are transforming lives and impacting the society in the big view.īasically, it is an account of how you achieved success. Success stories are resourceful marketing tools for promoting your organization before stakeholders, partners, and funders. So, in this article, I’ll extensively provide you with tips and take you through the elements you need to write a success story that assures funders of your work.īut, let’s have a brief chat on a success story. Understanding the key elements will provide the basis for you to craft an adaptable template for your needs. Whilst many propositions exist for writing a success story, the template you adopt will depend on the peculiarity of your project, organization, funder, and target audience.Īnd to assure you, crafting a success story isn’t overly complex. Writing a detailed success story requires approaches that would outlay how and the extent of the impact your project and interventions had or are having on beneficiaries – individuals and communities. You will discover how to write a success story that is worth sharing. Do you want to showcase your organization and earn funder’s trust? Do you want to relate the transparency of your Non-Governmental Organization (NGO) in utilizing partners’ and stakeholders’ resources? Then, you must be thinking of success stories.

Success story examples